|This year's campaign poster|
The activity has been designed to encourage schoolchildren to perform the mitzvah ("good deed") of giving tzedakah (a charitable donation) in a fun and engaging way. Each child was sent home with a fun-shaped doughnut leaflet on which they can stick a coin. Each coin will help lighten up the life of a child with disabilities, in Israel.
Nicole Gordon, UK Development Director for the Malki Foundation, visited each of the schools before the onset of Hannukah, which this year began on December 16.
Children and staff at the schools were inspired by the project in their own distinctive ways. The children were excited at the prospect of their class collecting the most coins and winning the school doughnut party. The teachers were inspired by the lesson for their pupils in helping others less fortunate than themselves at a time of year when they were being indulged.
To date, the Donate-a-Doughnut effort, which was supported with an advertising campaign in selected Jewish newspapers, has raised several thousand pounds. We hope to see the number grow, since some schools, owing to the winter holidays, will not be able to give over their final numbers until early January.